Web 2.0 -What is it?
Why is it so amazing?
Why are people struggling to understand it?
Why can’t people figure out how to make money out of it?
Why are so many experts pontificating and ultimately failing in this new market space?
Why are the next generation doing so well at it?
Who is going to ultimately rise above all [...]

After my somewhat harsh post last week the question begs to be asked “How do I get people to use my business then?” Not everyone can afford a fantastic Viral Video, Flash Game or regular competitions, so how do you get people to use your services over the multitude of other businesses that have gone [...]

What’s the one thing that bugs you the most about the growing number of web savvy business people making it onto the internet? For me it’s people running Web Companies that don’t understand the term Passive Marketing. That’s right, business like Wise Orange but that completely missed the point of what the internet is all [...]

You see, the thing about blogs, is that you have to update them regularly for them to be of any benefit to you. In fact, websites in general, you really need to update at least once every two weeks for them to be effective in any way shape or form.

One of the keys to a strong marketing campaign is generating enough real-world buzz to bring people to your on-line presence. This is difficult because people are so frequently flooded by advertising and URLs that you need to give them a real reason to visit the site.
Adding competitions or giveaways to your website encourages a [...]

Once all aspects of your on-line marketing strategy are in place it is now time to consider giving it the extra kick-start it needs to really put your site on the map. The latest craze to hit the internet is Social Media. You’ve probably heard about Facebook and MySpace but further to these are news [...]

Search Engines like Google and Yahoo now use complex mathematical algorithms that determine the order sites are displayed when a search is requested. The site will be Search Engine Optimized and use search engine friendly page titles, filenames and keywords. The better the site is designed, the more often it will be displayed in the [...]

One of the key things to think of when designing a new web site is the use of Information Design. This is a buzz term that is used to describe the use of design to direct visitors to the site to areas that you most want them to visit. For example, if you want them [...]